The following is a great guide from John Rush:
Direct Outreach
Send high-quality, personalized cold emails (aim for 20 at a time; change copy if no replies; repeat until you get 2 responses)
Keep emails short and outcome-focused
Send personalized social media DMs (LinkedIn, X, IG, FB, Reddit)
- Record a 15-second Loom video with a quick audit of their business/site/profile
- Make it clear the video is personalized and relevant
Early Adopter Offers
Offer a free pilot/early adopter deal (free yearly plan in exchange for feedback)
Clearly explain why you chose them as an early adopter
Content & Thought Leadership
Reach out to relevant podcast hosts (especially smaller ones) and offer to be a guest
- Demo your tool during the podcast
Host webinars with clickbait titles
- Create events on LinkedIn, invite your network, and collaborate with a relevant influencer
Proof & Case Studies
Create an ROI case study with your first customer
If you have no customers, be your own case study (show how your tool solved your own problem)
Community Engagement
Join relevant Slack & Discord communities
- Introduce yourself and your product in the intro channel (keep it tweet-length)
- Share your URL without a preview banner
Paid Placement
Sponsor micro-newsletters (under 10k subscribers) relevant to your niche
Launch Platforms
Product Hunt
DevHunt
similar platforms
- Market your launch in advance
- Upvote other products and DM their creators before your launch
- On your launch day, DM those creators about your launch
Listings & Directories
Find your competitors’ backlinks using Ahrefs/Semrush/Ubersuggest
- List your product on the same directories, forums, and marketplaces
- Find more places to list by asking in relevant communities or using listing tools
Free Tools for Distribution
Launch free tools (e.g., Chrome extension, AI generator, web directory, calculator)
- Use platforms like Wrapifai to build tools without coding
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