Summary
In this video, I talk about how to analyze a distribution stack using Tom Crawshaw's tech stack as an example. I explain the Conscious Stack Design (CSD) framework, including the 5-3-1 rule, stack mapping, and stack maturity levels, to optimize your digital ecosystem and make informed decisions about your tool choices, aligning them with your specific stack profile for maximum efficiency.
Transcript
00:00
Intro to Stack Analysis
Introduction to analyzing and optimizing a distribution stack using a real-world example.
00:35
Tom Crawshaw's Stack
Reviewing Tom Crawshaw's tools for running his agency and its core functions.
02:06
Initial Stack Audit
Starting a stack audit, manually and with custom AI agents for efficiency.
02:52
Custom GPT for Tool Extraction
Using a custom GPT to extract the main tools from the provided text.
03:28
CSD Framework
Introducing the Conscious Stack Design (CSD) framework and the 5-3-1 rule.
04:17
The 5-3-1 Rule Explained
Explanation of the 5-3-1 rule: substacks, tools per substack, and anchor tool.
05:08
Building an AI SDR Stack
Demonstrating how to build an AI SDR stack using the stack map template.
06:04
Stack Mapping in Action
Using the stack map template to visualize and categorize the tools.
07:00
Identifying Anchor Tools
Marking anchor tools: the primary tools used in each stage of the stack.
07:38
Hidden Tools & True Picture
Uncovering hidden tools and getting a true picture of the digital ecosystem.
08:06
Stack Optimization
Optimizing the stack: changing, manipulating, removing, upgrading, or downgrading tools.
09:31
Stack Maturity Levels
Assessing Tom's stack based on the five levels of stack maturity.
10:55
Stack Profile: Automated Rainmaker
Identifying Tom's stack profile: Automated Rainmaker, focused on scalable sales.
12:02
Optimizing & Next Steps
Ideal SDR flow, optimization, and learning more about stack mapping and subscriptions.
Summary
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00:00
What's up, everybody?
00:01
George CSC Samuels here.
00:03
And today, I'm gonna take you through a distribution stack.
00:08
So I'm gonna show you how people list their tools and then how you can essentially rejig it to see what their stack actually looks like and then essentially sort of cut and change the tools that are relevant to you, or not based on your specific stack profile, which you can find out more about at consciousstackdesign.com.
00:35
So here we have this post from Tom Crawshaw, and he's talking about the four keys to any online business being about copywriting traffic, offer validation, and sales.
00:48
But, really, this is just about distribution.
00:50
Okay?
00:51
And as I was following through, his feed, I came across somebody who was putting up, a another tweet.
01:00
Actually, let's see.
01:00
It might have been him.
01:02
Yeah.
01:02
I think it was him.
01:03
But I think he was putting up a tweet, with a link to his viral thread context files.
01:08
Here we go.
01:10
K?
01:10
And so, you know, I essentially put my reply in the comments so that I could get access to what he was talking about, and here it is.
01:21
Okay?
01:22
Now what is pretty cool is that he's using a tool called gamma dot app to essentially spit out these files, using AI.
01:29
And I think it's a great easy way to do so, because you get something that looks cool.
01:34
You don't really have to sign up for a tool like Gumroad or something of a sort.
01:39
But just remember, it does add to your stack, but it's important to know what your stack is, right, when you're doing this.
01:45
And so he's got a JSON context file, and then he's got a viral threads doc.
01:53
But what was most interesting to me was get the exact tools I use to run my agency.
01:57
Okay?
01:58
So I clicked on that, and this is what I found.
02:02
Okay?
02:03
So here are the tools he uses every day in his agency.
02:06
So we're essentially gonna do a stack audit on this right now.
02:10
Okay?
02:10
So he's got, GHL, the engine that runs it all, has naten, make.com.
02:17
Okay?
02:18
He's also got perspective, gamma, smart leads.
02:21
Alright?
02:22
So I find this all pretty fascinating.
02:25
Right?
02:25
And if I was doing an initial audit of this, say, manually versus using some of the more, custom AI agents that we have set up already, if I was to do this manually, I'd essentially look at this and see that we got smart lead, gamma, perspective.
02:46
Okay.
02:46
So let's now copy this and do some neat things.
02:51
Alright.
02:52
So first up, what you're seeing here is a custom, GPT, trained up on the CST framework.
02:57
So what I'm gonna do just quickly is, please output the, main tools from the below text in bullet points only.
03:10
Alright.
03:10
So I wanna put that in.
03:13
Now you don't necessarily need this custom GPT to do this.
03:16
You could use this you could do this using any of your own LLMs of choice, but I just wanted to very quickly get this information.
03:25
Right?
03:26
Okay.
03:28
So here, what I wanna do is that so if we're using the five three from CST, how many, tools stand.
04:06
Okay.
04:06
So my CSD coach here has essentially structured everything into a a stack map using our five three one rule.
04:17
And, essentially, the five three one rule posits that for any goal right?
04:25
So say this is the goal, and we'll call this an AISDR, stack, that the most optimal sort of setup you can have for any goal is to have a maximum of five substacks or categories, three tools per substack or categories, and then one anchor tool.
04:47
Okay?
04:47
And an anchor tool is essentially the the one tool on that layer that sort of stays the same.
04:53
You master that, and you keep it for at least minimum ninety days.
04:56
Alright?
04:58
Because these days, you know, new tools are coming in all the time, but it's important for you to keep your stack stable, as you get the most out of it.
05:07
Okay?
05:08
So using the information that we have here, we are Okay.
05:31
Now it probably doesn't need all of this power.
05:34
So you can notice up here it's got o three, so I'm just gonna switch that.
05:40
Okay.
05:41
So, it says build an AI SDR stack.
05:45
K.
05:45
So I'm gonna put that in here.
05:47
And what you're seeing is essentially a stack map template.
05:51
So if you'd like if you'd like a copy of this, just let me know.
05:57
And, okay, let's put that up.
06:03
Alright.
06:04
So we have these categories.
06:08
Okay?
06:10
So this is how this would look.
06:16
Boom.
06:18
Alright.
06:19
So I've put in all of the subsects or the categories that are related to this particular goal.
06:26
Right?
06:26
Now these categories are also part of what makes up the steps, right, in, the the guys' overall stack.
06:35
And then we gotta put in the tools.
06:41
Alright.
06:41
So now we are putting in the tools.
06:45
Okay?
06:46
Now what I really like about this guy's with Tom's stack, right, and this is what he has here, is that it is very clean.
06:57
Right?
06:58
It's very clear on what he's using.
07:00
Now I talked about the anchor tools.
07:03
Yeah?
07:03
So the anchor tools, what we need to do, is we can either put a star on them or we can essentially just label them in green.
07:13
Okay?
07:14
So the anchor tools are often gonna be your primary tool that you use for each stage.
07:20
Right?
07:21
And you can see here, these are very clear, but he also put make.com.
07:26
Now I'm also gonna put here Google Doc Google Docs because even though he didn't list it, he is actually choosing, as you can see here, he's actually using these tools.
07:38
So this is another thing that I find quite fascinating is that a lot of times when people are sharing their actual stacks that they use, it's not always a full story.
07:46
And this is why I built contrast stack design and, other supporting tools so that you can actually get a a truer, a a truer picture of what is going on inside your own digital ecosystem or your or your own digital life, and then you can make more informed decisions on how to, optimize, things.
08:06
Because, essentially, once once you do this, right, this is just sort of step one.
08:10
Right?
08:11
This is just taking a single goal or scenario, that stack and its substacks, and allowing you to get more of a a view of these tools and then seeing which parts you can actually change out, manipulate, remove, upgrade, downgrade, etcetera so that it can actually have an impact on on the wider digital ecosystem.
08:32
Because often, when you start to see the layers and and in their overlaps, you can you can pinpoint the one tool that's gonna have a positive impact on everyone or everything else in inside your digital ecosystem.
08:45
Alright.
08:45
So so this would be the stack map, and what's good is that it's not overloaded.
08:52
So this is a rather stable stack.
08:57
And if you kind of relate this to your own cognitive space in your brain, this is where the RAM lives.
09:05
This is, what you want to be able to keep as clear as possible.
09:10
What I would then do usually in a one on one engagement, though, is there's what is stated, but then there's the reality.
09:17
So Tom might actually have other tools that he is using or testing out constantly, which may be impacting his anchor tools or his overall stack in general.
09:27
But for now, this is this looks this looks good.
09:30
Okay?
09:31
So with this information, right, we look at it.
09:33
And then what I'm gonna do is I'm actually gonna go to the custom GPT, and I'm gonna say, alright.
09:41
Based on this, stack of TOMS, which of the five, of stack maturity is at and why?
09:54
K?
09:55
So while that's loading, I will share with you what this stack levels of maturity is about.
10:04
Okay?
10:05
So, essentially, for each stack, they go through levels or stages.
10:09
So it goes from fragmented to siloed to integrated to aligned and to resonant.
10:14
And there are common pain points and growth opportunities for each stage.
10:17
So based on what we get from the, results, we will see okay.
10:24
So Tom's stack assessment, okay, is at a level three.
10:31
Alright?
10:31
So at a level three, that is integrated.
10:34
So at the integrated level, the magic of connection begins.
10:37
So start talking to each other, data flows more freely.
10:39
Okay.
10:41
Growth opportunities, strategic integration planning, workflow optimization and automation, data quality and consistency improvements.
10:48
Okay?
10:49
So that is what we have, for Tom at that stage.
10:55
And then what we wanna do is we do want to we then wanna get an idea of which stack profile Tom is.
11:10
Okay?
11:14
Alright.
11:15
So here, we've got since Tom's stack is entirely focused on automating lead generation, heavy on outbound campaigns, centralized CRM, etcetera, etcetera, the most relevant profile is the automated Rainmaker.
11:28
This profile is all about building a predictable, scalable sales engine, leveraging automation, outbound, prioritizing efficiency, and scale and acquisition.
11:37
And so this is his profile.
11:40
And so if you wanna learn more about the profiles, you can actually go to Stack profiles on consciousstack.com, and you can actually see, where your profile is and learn more about, you know, what that says about you and how you can actually choose tools that are more in line with your profile.
12:01
Okay?
12:02
So from that, let's go back.
12:05
Right?
12:06
From this, we can see that for a sales development representative SDR stack, this is the ideal flow.
12:14
Okay?
12:14
And if you find yourself going through more tools or testing more tools, you essentially have a max, right, represented by these blank spaces.
12:25
And if you start going into more layers, adding more complexity than you would put them into the exploring.
12:34
And but, ideally, you would actually just try to cut those out and stay focused on what's inside here.
12:40
Okay?
12:41
If you'd like to learn more about stack mapping and how this can actually then be used to, optimize even on the subscription side, right, then let me know.
12:51
Happy to help.
12:53
But, hopefully, you found this useful, and, hopefully, you can, try this stack out for yourself and see where it lands you.
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